Monday, December 5, 2011


I've written on the subject of communication in the past and my frustrations with its absence in the Real Estate world. But after this week, I think there needs to be a new rule. If you take longer than a day to respond to a communication, you get penalized somehow.

First the mandatory rhetorical question. In today's technology driven business world, with Smartphones, Blackberry's, Laptops, etc, how difficult is it to respond to text messages, emails and phone calls in a timely manner? How long should one have to wait before they are entitled to a little upset?

I ask these questions because it is still routine in my business to have to wait days for a response to an offer, an inquiry, or a request to show a property.

And when you represent a buyer or renter, time is definitely of the essence, and sometimes a few hours makes all the difference in the world.

If you agree that Realtors should respond to their communications within an hour or two of receiving them, (death and hospitalization of course still acceptable excuses) then please pass this blog post along to everyone you know.

Maybe if enough internal group pressure exists amongst other Real Estate professionals, the lazy ones will get the message.